By Stephanie Peterson, Chief Marketing Officer at Ignite Visibility. Ignite Visibility were shortlisted  at the 2026 SaaS Awards. Every so often, a new technology comes along and introduces a collective identity crisis, and artificial intelligence is simply the latest in a long line of advancements. In the AI discourse, some marketers see AI as an existential threat to creative integrity, and others perceive it as a means of removing humans from the equation entirely, but neither camp is the reality. If history is anything to go by, the greatest innovations have elevated human contribution, not replaced [...]