Five Lessons Marketers Can Borrow from the Ever-Expanding Subscription-Based Model

By Theresa McEndree, CMO, Recurly, winner of Best Cloud Payment, Finance or Billing Solution category at The Cloud Awards 2022-2023. Core to our job as marketers is a need to better understand our customers, in addition to expanding our customer base, driving sales and building deep-rooted loyalty. That hasn’t changed, despite ever-increasing customer expectations [...]

By |2024-05-08T14:23:49+00:00May 25th, 2023|Case Study, FinTech, Futurology, Industry Chatter, SaaS|

Industries that Need the Accessibility of Cloud Computing

By Andreea Andrei, Marketing and Business Administration Executive at The Cloud Computing and SaaS Awards This article is part of an A to Z series by Cloud and SaaS Awards, beginning with A for Accessibility Cloud Computing has existed since 1997 and is now a crucial part of the modern world. The cloud enables [...]

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