Final Extended Deadline

The SaaS Awards

Friday June 5 2026

The Cloud Awards
The Cloud Awards

From Tool to Teammate: The 2026 Transformation of the Front Office

By Amitabh Misra, Chief Technology Officer, Sprinklr. Sprinklr were finalists in the 'Best Use of Artificial Intelligence in Cloud Computing' at the 2025/26 Cloud Awards. The modern business landscape is undergoing a radical transformation driven by the rise of the AI teammate, a shift that is fundamentally rewriting the rules of [...]

By |2026-04-16T07:56:09+00:00April 16th, 2026|AI, Cloud Computing, Data|

AI in Legal Marketing: What’s Driving Results, and What Holds Firms Back

By Ray Meiring, CEO of QorusDocs. QorusDocs were finalists in the 'Best Use of AI in Legal Tech' category at The 2025 A.I. Awards.   Artificial intelligence isn’t just creeping into legal marketing - it’s rapidly becoming the differentiator between firms that win business and those that stall out. Clients expect personalized, [...]

By |2025-10-30T15:44:22+00:00October 30th, 2025|AI, Industry Chatter, Legal, Marketing, SaaS, Thought Leadership|

Combating the “Dead Zone” – How to Use AI to Beat Marketing’s Biggest Frustration

By Saima Rashid, SVP of Marketing and Revenue Analytics at 6sense. 6sense were finalists in the 'BestAI Platform' category at The 2024 A.I. Awards.   Nothing gets under marketers’ skin like pouring time, resources, and effort into generating demand, only to hand it over to sales and watch it die on the vine. [...]

By |2024-12-10T12:37:22+00:00December 10th, 2024|AI, Case Study, Communication, Marketing, SaaS, Thought Leadership|

How AI-Powered SMS Is Elevating Modern Marketing Campaigns

By John Wright, CEO of TrueDialog. TrueDialog were finalists in the 'Best Use of AI in Telecoms, Unified Communications / Conferencing' category at The 2024 A.I. Awards.   We’re living in a golden age of business communication. While marketers in past decades had only a few channels available to connect with customers, [...]

By |2024-11-29T10:25:35+00:00November 29th, 2024|AI, Communication, Marketing, SaaS, Telecom, Thought Leadership|

Cookieless Marketing is a Good Thing – and the Cloud Makes it Easier

By Gerry Bavaro, Chief Strategy Office at Merkle. Merkle were shortlisted in the 'Most Innovative Use of Data in the Cloud' category at the 2023/24 Cloud Awards.  Whispers of a cookieless future have haunted our industry for years now - a move away from traditional third-party cookies, to a more liberated approach known as 'cookieless [...]

By |2024-07-02T16:09:35+00:00April 30th, 2024|Article, Cloud Computing, Marketing, Thought Leadership|

Five Lessons Marketers Can Borrow from the Ever-Expanding Subscription-Based Model

By Theresa McEndree, CMO, Recurly, winner of Best Cloud Payment, Finance or Billing Solution category at The Cloud Awards 2022-2023. Core to our job as marketers is a need to better understand our customers, in addition to expanding our customer base, driving sales and building deep-rooted loyalty. That hasn’t changed, despite ever-increasing customer expectations [...]

By |2024-05-08T14:23:49+00:00May 25th, 2023|Case Study, FinTech, Futurology, Industry Chatter, SaaS|

Industries that Need the Accessibility of Cloud Computing

By Andreea Andrei, Marketing and Business Administration Executive at The Cloud Computing and SaaS Awards This article is part of an A to Z series by Cloud and SaaS Awards, beginning with A for Accessibility Cloud Computing has existed since 1997 and is now a crucial part of the modern world. The cloud enables [...]

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