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About Gerry Bavaro

Gerry is Chief Strategy Officer at Merkle. He is an ad-tech and mar-tech veteran with 20+ years of experience working with Fortune 500 clients at leading agencies and marketing services organizations. He helps drive the development of new products and capabilities that enable addressable, cross-channel experiences in an age where customer-centricity and personalization are critical.

Cookieless Marketing is a Good Thing – and the Cloud Makes it Easier

By Gerry Bavaro, Chief Strategy Office at Merkle. Merkle were shortlisted in the 'Most Innovative Use of Data in the Cloud' category at the 2023/24 Cloud Awards. Whispers of a cookieless future have haunted our industry for years now - a move away from traditional third-party cookies, to a more liberated approach known as 'cookieless [...]

By Gerry Bavaro|2024-07-02T16:09:35+00:00April 30th, 2024|Article, Cloud Computing, Marketing, Thought Leadership|

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