By Derek Slager, Co-Founder & CTO at Amperity. Amperity were winners in the 'Best Use of AI-driven Personalization' award at The 2025 AI Awards. Modern customer loyalty is about recognizing customers in the moment, not rewarding them after the fact. In an age when every consumer expects personalization in an instant, brands can no longer rely on traditional loyalty programs built around points, tiers, and after-the-fact communication. The best loyalty programs aren’t built with points; they’re built with timing. That’s also why Amperity was recognized for Best Use of AI-Driven Personalization at the 2025 AI Awards. [...]