The death of the open rate and what cloud email strategy looks like now
By Darren Blumenfeld, Co-Founder and CEO at InboxAlly. InboxAlly were finalists in the 'Most Innovative SaaS Solution' and 'Best SaaS Solution for Sales / Marketing / CRM' awards at the 2026 SaaS Awards. For years, the open rate sat at the center of email reporting. It was easy to understand and [...]

