About Lauren Brudermann

Lauren Brudermann is part of nexoya's digital marketing team.

How to boost your campaign efficiency with predictive analytics

- By Lauren Brudermann, Junior Digital Marketer, nexoya Competition nowadays can be harsh, especially online. Users have an unlimited choice of options and are looking for the most convenient solutions to their needs. Therefore, personalization and customer experience are crucial, and a custom-fit offer is vital. Using predictive marketing analytics allows companies to know [...]

By |2022-03-02T16:36:05+00:00March 2nd, 2022|Thought Leadership|0 Comments

MadTech Marketing Intelligence: The New People-Based Marketing?

 - By Lauren Brudermann, nexoya Today's consumers can now interact with a brand through many streams and are expecting a more personalized experience. Such expectations have transformed traditional marketing, which has evolved into an increasingly technology-driven discipline. The marketing landscape has dramatically changed since the widespread introduction of the internet in advertising. Three major trends [...]

By |2021-01-18T17:12:54+00:00January 18th, 2021|Industry Chatter|0 Comments
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