By Yogin Patel, VP of AI Engineering , Sprinklr. Sprinklr were finalists in the 'Best Use of Artificial Intelligence in Cloud Computing' at the 2025/26 Cloud Awards. In the modern business landscape, artificial intelligence has transitioned from a passing trend to an essential strategic pillar for enterprise growth. As organizations seek to leverage this technology for a competitive advantage, the central challenge lies in determining the most effective implementation strategy. Currently, this decision often revolves around two primary architectures: Agentic AI and Retrieval-Augmented Generation (RAG). While they serve different functions- one focused on autonomous process management [...]