Marketing vs IT: Controlling the MarTech Stack Shouldn’t Be a Battle
By Doug Cunningham, CTO of Forrit. Forrit were finalists for the 'Best Platform-as-a-Service / Cloud Middleware' award at The 2024/25 Cloud Awards. For over a decade, marketing and IT teams have been locked in a tug-of-war over control of the marketing technology (MarTech) stack. This ongoing struggle highlights fundamental differences in [...]

