What is a SaaS product for small businesses?

This award will go to the best SaaS product for small businesses, across a broad gamut of possible applications. Applicants are encouraged to supply client case study materials, or for beta products, sufficient evidence of compelling market research or focus group evidence.

A SaaS product for small businesses is a software application that is hosted on the cloud and delivered as a service to small businesses to help them manage their operations more efficiently.

Some examples of SaaS products for small businesses include:

  1. Accounting and financial management software: These applications help small businesses manage their finances, including invoicing, bookkeeping, payroll, and tax filing.
  2. Customer relationship management (CRM) software: These applications help small businesses manage their customer interactions, including sales, marketing, and customer service.
  3. Project management software: These applications help small businesses manage their projects, including task tracking, team collaboration, and resource allocation.
  4. Human resources management software: These applications help small businesses manage their HR functions, including employee onboarding, performance management, and benefits administration.
  5. Marketing automation software: These applications help small businesses automate their marketing activities, including email marketing, social media marketing, and lead generation.

These are just a few examples of the many SaaS products available to small businesses. The key advantage of SaaS products is that they are typically subscription-based, which makes them affordable for small businesses that might not have the resources to purchase and maintain expensive on-premise software applications.

Previous recognition for Best SaaS Product for Small Businesses / SMEs

For a broader understanding of this SaaS Awards category, we have gathered examples from previous winners, finalists, and shortlistees which impressed the judging team with their innovative SaaS products for small businesses.

Winner of The SaaS Awards 2021 for the Best SaaS Product for Small Businesses / SMEs

Lead Judge Richard Geary, said:

“Alignable have cruised to victory in this category, creating a fresh social media / networking platform used by over 6 million small businesses across North America. Helping small businesses connect with each other to form support networks within the local business community, their customer feedback and reviews speak for themselves.”

Finalist of The SaaS Awards 2022 for the Best SaaS Product for Small Businesses / SMEs

Levitate is a customer relationship management (CRM) software that is designed specifically for small businesses. It helps small business owners manage their customer interactions by automatically pulling in customer information from various sources such as emails, social media, and calendar events. It also provides tools for managing tasks, setting reminders, and tracking customer communications.

Winner of The SaaS Awards 2022 for the Best SaaS Product for Small Businesses / SMEs

Lead Judge Richard Geary, said:

Nobody starts a business because they like doing the paperwork. The SaaS Awards judges were impressed by Pilot.com’s financial back-office solution’s capacity to perform these tedious duties with ease, empowering the company to focus on what matters. Congratulations, Pilot.com, from everyone at SaaS Awards.” 

Shortlistee of The SaaS Awards 2021 for the Best SaaS Product for Small Businesses / SMEs

Jackrabbit Technologies is a SaaS company that provides software solutions for managing youth activity centers and programs, such as dance studios, music schools, and gymnastics facilities. While their products are not necessarily marketed specifically towards small businesses, they may be useful for small businesses that operate in these industries.

A strong entry for Best SaaS Product for Small Businesses / SMEs category should have:

  • Ease of use: The product should be easy to use and navigate, with a user-friendly interface that requires minimal training.
  • Affordability: The product should be affordable for small businesses, with a pricing model that is transparent and predictable.
  • Scalability: The product should be scalable to accommodate the growth of small businesses, with the ability to add new users, features, and functionality as needed.
  • Security: The product should be secure, with robust security features and data encryption to protect sensitive business and customer data.
  • Integration: The product should integrate with other software applications commonly used by small businesses, such as accounting software or email marketing tools.
  • Support: The product should offer strong customer support, with responsive customer service and resources such as user guides and tutorials.
  • Value proposition: The product should provide clear value to small businesses, such as increased efficiency, improved customer management, or cost savings.
  • Customization: The product should allow small businesses to customize their workflows and processes to fit their unique needs.

The top candidates must be able to combine confidentiality, integrity, and availability. Overall, a strong entry for the Best SaaS Product for Small Businesses / SMEs category should be tailored to the unique needs and challenges of small businesses, while providing a user-friendly, affordable, and scalable solution that delivers clear value and support to its users.

Why Enter The SaaS Awards?

The SaaS Awards is a program from The Cloud Awards. Since 2011, we’ve been helping organizations across the globe gain the recognition they deserve for market-leading innovation in the cloud computing and software sectors.

For a detailed breakdown of all the benefits you receive as an awards entrant as either a shortlistee, finalist or ultimate winner, please see our “Why Enter?” page. The many benefits are replicated across all international awards programs. If you have any questions about this category, please contact us.