Who should enter the ‘Best UX / UI Design in a SaaS Product’ category?

The ‘Best UX / UI Design in a SaaS Product’ award celebrates companies and teams that demonstrate exceptional creativity, innovation, and attention to detail in crafting intuitive, user-friendly, and visually appealing interfaces for their SaaS offerings.

User experience (UX) and user interface (UI) design are critical components of SaaS products, influencing how users interact with and perceive the software.

In the context of SaaS, where users rely on web-based applications to streamline their workflows, effective UX/UI design principles play a pivotal role in optimizing productivity, facilitating seamless navigation, and delivering value to customers.

A well-executed UX/UI design enhances usability, accessibility, and overall satisfaction, leading to increased user adoption, retention, and loyalty.

Please note that there is a separate entry form for this category, to all other SaaS Awards categories. To enter this category you must complete the dedicated ‘Best UX / UI Design’ entry form.

Example Features

Examples of good UX / UI design practice within SaaS products that previous entrants have highlighted include:

Ensures that users can easily locate features, functions, and content within the application.

Clear labeling, logical grouping, and consistent layout contribute to a seamless user experience.

User journey SaaS development

Intuitive workflows that guide users through sequential tasks and actions, SaaS products minimize cognitive load and facilitate efficient task completion.

Progressive disclosure and contextual cues help users understand their current context and available options.

SaaS products that embrace responsive design principles ensure that their interfaces adapt seamlessly to different screen sizes and devices, including desktops, laptops, tablets, and smartphones.

Fluid layouts, flexible grids, and media queries enable optimal viewing experiences across various devices.

Inclusive design practices ensure that SaaS products are accessible to users of all abilities, including those with disabilities.

Providing alternative text for images, ensuring sufficient color contrast, and offering keyboard navigation options are examples of accessibility features that enhance usability and inclusivity.

Prioritization of user-centered design conduct thorough user research and usability testing to understand user needs, behaviors, and pain points.

Iterative design cycles involve soliciting feedback from users, prototyping solutions, and refining designs based on user insights.

Hall of Fame: Previous Winners

Businessolver Logo

Businessolver’s Benefitsolver platform stood out in the Best UX/UI category of The SaaS Awards for its seamless blend of intelligent design, accessibility, and user empowerment. Their use of AI-powered support, mobile optimization, and iterative design grounded in real-world feedback creates an experience that is as elegant as it is effective.

“The SaaS Awards celebrate platforms that put users first – and Businessolver exemplifies that with a product that transforms complex benefits processes into intuitive, engaging journeys. It’s a masterclass in user experience at enterprise scale.”

The Cloud Awards COO, Annabelle Whittall

Best UX / UI Design in a SaaS Product 2025, Businessolver
Moxo Logo

Moxo has been awarded “Best UX / UI” in the 2024 SaaS Awards for its exceptional ability to streamline external business management through intuitive digital interaction workspaces. By integrating multiple interactive capabilities such as file requests, digital signatures, and document collaboration, Moxo provides a seamless and efficient user experience for coordinating with customers, vendors, and partners. This comprehensive platform not only enhances operational efficiency but also ensures bank-grade privacy and security, supporting every step of the client lifecycle with clarity and ease.”

Technical Director, Annabelle Whittall

Best UX / UI Design in a SaaS Product 2024, Moxo
Salesloft Logo
What impressed me about Salesloft – Rhythm’s application was the targeted focus on optimizing time for their key persona: the Sales Account Executive. Following extensive research, they understood that the key part of the product experience was not assisting them in prioritizing unstructured sales tasks. Initial designs to respond to this challenge were formed via a number of ideation activities and refined via usability studies.  Although the service remains in beta testing, I admired the team’s focus on continual improvement whilst recognizing the positive outcomes towards addressing the user need.”

Lead Judge, Graham Beale

Best UX / UI Design in a SaaS Product 2023, Salesloft

Areas to Highlight in Your Submission

Judges score nominations across these five key areas:

  • Innovation: The features or technology that makes your UX or UI design unique - or transformed your market.

  • Impact: Evidence of the positive effect your UX/UI design has brought to your customers.

  • Scalability: How the design enables your solution grows or adapts to changing business needs, without significant upgrades or overhauls.

  • User Experience: How intuitive your solution is to use for users of varying roles or skill levels.

  • Relevance: What makes your solution a worthy winner in this particular category.

Although not formally scored, focus on these areas specific to this category, can help your nomination stand out:

Approach

The UX/UI design should be centered around the needs and preferences of the user, and be intuitive.

Feedback

Effective capture and incorporation of user feedback, and iterative improvements based on user insights, research, or testing.

Responsiveness

Ensuring that users can access the SaaS product from any device and have an optimized, seamless experience.

More SaaS Awards Categories

Next Steps to Enter The SaaS Awards

To enter this SaaS Awards category, or any other category in The SaaS Awards, please follow these three simple steps:

  • Download the entry form. Open up the ‘SaaS Awards Simple Form’ document.

  • Complete your form. You only need to complete the form once, even if entering multiple SaaS Awards categories.

  • Submit your entry. Head to the ‘Submit Now’ section on our website, select ‘The SaaS Awards’ and the category/categories you are entering from the list, upload your form and any other materials you would like the judges to review, and process your fees.

The SaaS Awards is a program from The Cloud Awards. Since 2011, we’ve been helping organizations across the globe gain the recognition they deserve for market-leading innovation in the cloud computing and software sectors.

For a detailed breakdown of all the benefits you receive as an awards entrant as either a shortlistee, finalist or ultimate winner, please see our ‘Why Enter‘ page. The many benefits are replicated across all international awards programs. If you have any questions about this category, please contact us.