Who should enter the ‘Best UX/UI Design in a SaaS Product’ category?

This award celebrates companies and teams that demonstrate exceptional creativity, innovation, and attention to detail in crafting intuitive, user-friendly, and visually appealing interfaces for their SaaS offerings.

User experience (UX) and user interface (UI) design are critical components of SaaS products, influencing how users interact with and perceive the software. A well-executed UX/UI design enhances usability, accessibility, and overall satisfaction, leading to increased user adoption, retention, and loyalty.

In the context of SaaS, where users rely on web-based applications to streamline their workflows, effective UX/UI design principles play a pivotal role in optimizing productivity, facilitating seamless navigation, and delivering value to customers.

From intuitive workflows and responsive layouts to visually appealing aesthetics and interactive elements, SaaS products that prioritize UX/UI design principles stand out in the market and establish strong connections with their users.

Example use cases

Some examples of good UX/UI practice within the context of SaaS products include, but are not limited to:

  • Clear Navigation and Information Architecture Hierarchy: Ensures that users can easily locate features, functions, and content within the application. Clear labeling, logical grouping, and consistent layout contribute to a seamless user experience.
  • Streamlined Workflows: Intuitive workflows that guide users through sequential tasks and actions, SaaS products minimize cognitive load and facilitate efficient task completion. Progressive disclosure and contextual cues help users understand their current context and available options.
  • Responsive and Adaptive Layouts: SaaS products that embrace responsive design principles ensure that their interfaces adapt seamlessly to different screen sizes and devices, including desktops, laptops, tablets, and smartphones. Fluid layouts, flexible grids, and media queries enable optimal viewing experiences across various devices.
  • Accessibility Considerations: Inclusive design practices ensure that SaaS products are accessible to users of all abilities, including those with disabilities. Providing alternative text for images, ensuring sufficient color contrast, and offering keyboard navigation options are examples of accessibility features that enhance usability and inclusivity.
  • User-Centered Design Process: Prioritization of user-centered design conduct thorough user research and usability testing to understand user needs, behaviors, and pain points. Iterative design cycles involve soliciting feedback from users, prototyping solutions, and refining designs based on user insights.

Previous recognition for ‘Best UX/UI Design in a SaaS Product’

For a broader understanding of this SaaS Awards category, we have gathered examples from previous winners, finalists, and shortlistees which impressed the judging team with their UX/UI design in SaaS products.

Winner of the 2023 SaaS Award for Best UX/UI Design in a SaaS Product

Lead Judge, Graham Beale, said:

“What impressed me about Salesloft – Rhythm’s application was the targeted focus on optimizing time for their key persona: the Sales Account Executive. Following extensive research, they understood that the key part of the product experience was not assisting them in prioritizing unstructured sales tasks. Initial designs to respond to this challenge were formed via a number of ideation activities and refined via usability studies.  Although the service remains in beta testing, I admired the team’s focus on continual improvement whilst recognizing the positive outcomes towards addressing the user need.”

Winner of the 2022 SaaS Award for Best UI/UX Design in a SaaS Product

Quote From Lead Judge –  Graham Beale 

This year, the SaaS Awards received a very strong shortlist, but Henchman went further. Not only did they identify and address user needs, but the entire business was founded on a coherent user problem.  

At the SaaS Awards, everyone was impressed with their game-changing solution.  The clarity of its corporate mission to solve this complex challenge and the entirely human-centric corporate goal makes Henchman the worthy winner of this year’s SaaS Awards.” 

Winner of the 2021 SaaS Award for Best UI/UX Design in a SaaS Product

Quote From Lead Judge –  Graham Beale 

“What stood out on the Simpplr application was their impressive dedication to discovery: From the annual surveys to the observational research. It was clear they have a strong grasp on the customer problem space. They also demonstrated a commitment collaborative ways of working and offered very specific evidence about the success and satisfaction of the resulting product. Well done Simpplr – you are the 2021 winner!” 

Finalist for the 2023 SaaS Award for Best UX/UI Design in a SaaS Product

IBM API Connect is a key enabler for digital transformation. It provides a robust, feature-rich set of API management capabilities, allowing companies to bring APIs to market more rapidly while analyzing for business insights and monetization opportunities.

Areas to highlight in your submission:

A strong entry for the ‘Best UX/UI Design in a SaaS Product’ category should include details on some, or all, of the following areas that the judges will be looking for:

  • User-centered design approach: The UX/UI design should be centered around the needs and preferences of the user. This means the design should be intuitive, easy-to-use, and aesthetically pleasing, providing users with a seamless and enjoyable experience.
  • Clear and concise design: The design should be simple, clean, and easy to understand. The interface should be uncluttered and the navigation should be straightforward, allowing users to quickly and easily find what they’re looking for.
  • Visual Appeal and Brand Consistency: The UX/UI design should be consistent with the brand identity and messaging of the SaaS product. The color scheme, typography, and overall look and feel should be aligned with the product’s branding, creating a cohesive and memorable experience for the user.
  • Accessibility: Describe the accessibility features supporting users with disabilities. This includes providing features like high-contrast color schemes, screen reader compatibility, and keyboard navigation.
  • Responsive design: The UX/UI design should be optimized for all devices and screen sizes. This includes mobile devices, tablets, and desktop computers, ensuring that users can access the SaaS product from any device and have a seamless experience.
  • Incorporation of User Feedback: The extent to which the UX/UI design incorporates user feedback and iteratively improves based on user insights, including evidence of user research, usability testing, and responsiveness to user needs and preferences.
  • Innovative Features: The UX/UI design should include innovative features that enhance the user experience and differentiate the SaaS product from competitors. This includes unique design solutions, novel interactions and inventive visual elements. Technology used could include predictive analytics, AI-powered recommendations, and other cutting-edge technologies.

Overall, a strong entry for the Best UX/UI Design in a SaaS Product category should demonstrate a user-centered design approach, clear and concise design, consistency with branding, accessibility, responsiveness, user feedback and testing, and innovative features. It should deliver an exceptional user experience and provide value to users in a unique and meaningful way.

Next Steps to Enter The SaaS Awards

To enter this SaaS Awards category, or any other category in The SaaS Awards, please follow these three simple steps:

  • Download the entry form. Open up the ‘SaaS Awards Simple Form’ document.
  • Complete your form. You only need to complete the form once, even if entering multiple SaaS Awards categories.

  • Submit your entry. Head to the ‘Submit Now’ section on our website, select ‘The SaaS Awards’ and the category/categories you are entering from the list, upload your form and any other materials you would like the judges to review, and process your fees.

The SaaS Awards is a program from The Cloud Awards. Since 2011, we’ve been helping organizations across the globe gain the recognition they deserve for market-leading innovation in the cloud computing and software sectors.

For a detailed breakdown of all the benefits you receive as an awards entrant as either a shortlistee, finalist or ultimate winner, please see our “Why Enter?” page. The many benefits are replicated across all international awards programs. If you have any questions about this category, please contact us.