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The SaaS Awards

Friday July 24 2026

The Cloud Awards
The Cloud Awards

SaaS Is Here To Stay 

By Elizabeth Cholawsky, executive leader in technology at HG Insights, shortlisted for the Best SaaS Product for Business Intelligence or Analytics  category at The SaaS Awards 2022 SaaS is one of IT’s fastest-growing markets, expected to reach a value of $720.44B by 2028. Already, individual companies worldwide use an average of 110 SaaS applications. On [...]

By |2023-05-30T10:51:57+00:00June 1st, 2023|Case Study, Futurology, Industry Chatter, SaaS|

SaaS & Cloud Awards Nominees Shine in Forbes Cloud 100 List

Forbes has recently released its annual Cloud 100 list for the year 2022, recognizing the top private cloud companies from all over the world, from startups to large enterprises. This year's list includes companies from the United States, Europe, and Asia, highlighting their notable value, growth, sales, and reputation. Compiled by 37 CEOs from [...]

By |2023-07-17T10:20:58+00:00May 30th, 2023|Cloud Computing, Industry Chatter, news, SaaS|

Five Lessons Marketers Can Borrow from the Ever-Expanding Subscription-Based Model

By Theresa McEndree, CMO, Recurly, winner of Best Cloud Payment, Finance or Billing Solution category at The Cloud Awards 2022-2023. Core to our job as marketers is a need to better understand our customers, in addition to expanding our customer base, driving sales and building deep-rooted loyalty. That hasn’t changed, despite ever-increasing customer expectations [...]

By |2024-05-08T14:23:49+00:00May 25th, 2023|Case Study, FinTech, Futurology, Industry Chatter, SaaS|

The Future of SaaS and Its Unique Value to Healthcare

By Alan Stein, Chief Commercial Officer of HealthEdge, shortlisted for the Best Product for Healthcare category at The SaaS Awards 2022  As SaaS continues to gain popularity, the benefits and data to support integration speak for themselves It is no surprise that the healthcare industry has catching up to do when it comes to administration [...]

By |2023-03-22T14:08:29+00:00March 21st, 2023|SaaS, Thought Leadership|

The Seven Secrets of Hypergrowth: Acceleration Through Customer Experience

By Shay Howe, Chief Marketing Officer of ActiveCampaign, shortlisted for the Highest Customer Satisfaction with a SaaS Product category at The SaaS Awards 2022 From Amazon to Zoom, the tech giants that loom large over the industry are all examples of companies that achieved hypergrowth, defined as when an organization's compound annual growth rate (CAGR) [...]

By |2023-03-09T14:33:48+00:00March 9th, 2023|Case Study, Industry Chatter, SaaS, Thought Leadership|

The Collaborative Enterprise: Bridging the Gap Between IT and Business

There is no question that adopting Software-as-a-Service (SaaS) is the driving force behind digital transformation. By adopting cloud-based applications, businesses can expand their enterprise infrastructure quickly and cost-effectively, adding new capabilities without investing in additional hardware. However, implementing a digital transformation strategy is more than extending the enterprise infrastructure. It also requires alignment of [...]

By |2023-03-01T14:09:59+00:00March 1st, 2023|Case Study, Industry Chatter, SaaS, Thought Leadership|

7 SaaS Marketing Practices to Scale Your Business by Nailing your ICPs

By Prathima Inolu, Director and Chief Designer of Divami Design Labs, shortlisted for the Best UX / UI / Design in a SaaS Product and Best Enterprise-Level SaaS Product categories at The SaaS Awards 2022 When scaling a SaaS business, marketing is one of the most critical areas. How can you make your product or service [...]

By |2023-01-31T14:03:03+00:00January 31st, 2023|Case Study, Industry Chatter, SaaS|

The 5 KPIs Every Product-Led Leader Should Be Tracking

By Todd Olson, CEO and Co-founder of Pendo, shortlistee of Best SaaS Product for Product Analytics at The 2022 SaaS Awards A shift in the way software companies think about their product has occurred in recent years. Companies have realized that putting their product at the center of their go-to-market strategy can unlock an amazing [...]

By |2023-01-17T15:14:09+00:00January 17th, 2023|Case Study, Industry Chatter, SaaS, Thought Leadership|

How Natural Language Processing Solves Healthcare’s Dirty Data Problem

By Steven Lang, Senior Vice President of Sales, SyTrue, shortlisted for Best SaaS Product for Healthcare at 2022 SaaS Awards The healthcare system is built on a foundation of massive, disorganized, messy “photo albums” of data that depict patients’ stories throughout their medical histories. Too often, these stories become garbled and confused, preventing an accurate [...]

By |2022-11-28T14:03:36+00:00January 10th, 2023|Case Study, Futurology, Industry Chatter, SaaS|

The Breakthrough of Technology

Businesses have been shaped by technology in many different ways, opening up new opportunities and providing simpler options across all industry sectors. According to Wikipedia, technology is: The application of knowledge to reach practical goals in a specifiable and reproducible way. Technology categories There is a hierarchy that divides technologies because they are not independent of one another: Fundamental [...]

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