Hyper-Personalization vs. Data Privacy: Walking the SaaS Tightrope
By Kyle Morris, CISA, Senior Manager in Compliance Success at Scytale AI, finalists in the Best Security Innovation In A SaaS Product (B2B, Small Business / SMB) category and Best SaaS Newcomer category in The SaaS Awards 2023 Personalization and data are fundamentally equivalent. You can only achieve personalization by gathering data. However, obtaining and [...]

