Who should enter the ‘Best SaaS Product for Loyalty and Retention’ category?

This category focuses on loyalty and retention SaaS. Judges will review the evidence available to them: case study or testimonial content is useful, but even more so are tangible statistics and figures which demonstrate loyalty and retention — whether B2B, B2C or B2E.

A SaaS product for loyalty and retention is a software-as-a-service solution designed to help businesses increase customer loyalty, engagement, and retention. It typically provides tools and functionalities to track, analyze, and optimize customer interactions, reward programs, and retention strategies. Here are some key features and capabilities that a SaaS product for loyalty and retention may offer:

  1. Customer Data Management: The ability to centralize and manage customer data, including profiles, purchase history, demographics, and behavior patterns. This data serves as the foundation for creating personalized experiences and targeted retention strategies.
  2. Loyalty Programs: Tools to design and implement customer loyalty programs, such as points-based systems, tiered rewards, discounts, coupons, referrals, or gamification elements. These programs incentivize customers to engage with the business, make repeat purchases, and refer others.
  3. Customer Segmentation: The ability to segment customers based on various criteria, such as purchase history, demographics, preferences, or engagement level. This segmentation enables targeted marketing campaigns, personalized offers, and tailored communications to improve retention.
  4. Engagement and Communication: Features that facilitate personalized and timely communication with customers. This may include email marketing, SMS notifications, in-app messaging, push notifications, or social media integrations to engage customers and keep them informed about special offers, updates, or loyalty program benefits.
  5. Mobile Accessibility: A mobile-friendly interface or dedicated mobile app that allows businesses to engage with customers on mobile devices, ensuring seamless access to loyalty program features and real-time notifications.

These features collectively help businesses build strong relationships with customers, increase loyalty, and improve retention rates. A SaaS product for loyalty and retention provides the tools and insights necessary to create personalized experiences, incentivize repeat purchases, and optimize customer retention strategies.

Previous recognition for ‘Best SaaS Product for Loyalty and Retention’

For a broader understanding of this SaaS Awards category, we have gathered examples from previous winners, finalists, and shortlistees which impressed the judging team with their SaaS products for loyalty and retention.

Winner of the 2023 SaaS Award for Best SaaS Product for Loyalty and Retention

Quote from Lead Judge Maneet Bansal

“Plume’s pioneering Consumer Experience Management (CEM) Platform, driven by cloud and AI technologies, has truly redefined the landscape for Communications Service Providers (CSPs) and their subscribers. By seamlessly integrating front-end services like adaptive WiFi and security with AI-backed insights and support, Plume has not only elevated customer satisfaction but also revolutionized operational efficiency. Plume’s ability to proactively address WiFi management, IoT security, and network performance sets a new standard in the industry. A well-deserved congratulations from everyone at The SaaS Awards!”

Winner of the 2022 SaaS Award for Best SaaS Product for Loyalty and Retention

Quote From Lead Judge –  James Williams 

OneSignal was able to show demonstrable results, with its approach to loyalty and retention driving impressive revenue improvements across sales channels. They are a worthy winner in an increasingly crucial business area. Well done from everyone at the SaaS Awards!” 

Finalist for the 2023 SaaS Award for Best SaaS Product for Loyalty and Retention

ChurnZero is a SaaS company that specializes in customer success and customer engagement for subscription-based businesses. While ChurnZero primarily focuses on customer retention and reducing churn, it does offer product analytics features to help businesses analyze and optimize their product usage.

ChurnZero allows businesses to track how customers are adopting and engaging with their products. It captures data on feature usage, login frequency, and overall product utilization. This information helps identify areas where customers may be struggling or not fully utilizing the product’s capabilities.

Finalist for the 2023 SaaS Award for Best SaaS Product for Loyalty and Retention

The Fast Track platform operates exclusively on real-time data and designed specifically for building 1:1 experiences. Fast Track gives you access to a powerful analytics platform for real-time data mining and a comprehensive intelligence hub for player engagement and iGaming CRM, acting as the central brain for all player orchestration. Their flexible platform can be fully customized for each brand, giving the operator the same freedom as an in-house solution without the burden on in-house technical teams.

A strong entry for the Best SaaS Product for Loyalty and Retention category should include:

  • Analytics and Reporting: Robust analytics and reporting capabilities to measure the effectiveness of loyalty and retention efforts. This includes tracking key metrics like customer lifetime value (CLV), customer churn rate, repeat purchase rate, and engagement metrics. Insights gained from these analytics help optimize strategies and make data-driven decisions.
  • Feedback and Surveys: Tools to gather customer feedback, conduct surveys, and assess customer satisfaction. This enables businesses to identify areas for improvement, understand customer preferences, and address concerns proactively.
  • Integration and API Support: The ability to integrate with other systems and platforms such as CRM, e-commerce, or POS systems. This ensures seamless data flow and enables a holistic view of customer interactions across various touchpoints.
  • Automation and Personalization: Automation capabilities to deliver personalized experiences and targeted offers based on customer behavior, preferences, or segmentation. This may include automated email campaigns, personalized recommendations, or triggered notifications based on specific actions or events.
  • Retention Analytics and Predictive Modeling: Advanced analytics and predictive modeling to identify at-risk customers and proactively take actions to prevent churn. This may involve identifying patterns or signals that indicate potential churn, allowing businesses to implement targeted retention strategies.

Next Steps to Enter The SaaS Awards

To enter this SaaS Awards category, or any other category in The SaaS Awards, please follow these three simple steps:

  • Download the entry form. Open up the ‘SaaS Awards Simple Form’ document.
  • Complete your form. You only need to complete the form once, even if entering multiple SaaS Awards categories.

  • Submit your entry. Head to the ‘Submit Now’ section on our website, select ‘The SaaS Awards’ and the category/categories you are entering from the list, upload your form and any other materials you would like the judges to review, and process your fees.

The SaaS Awards is a program from The Cloud Awards. Since 2011, we’ve been helping organizations across the globe gain the recognition they deserve for market-leading innovation in the cloud computing and software sectors.

For a detailed breakdown of all the benefits you receive as an awards entrant as either a shortlistee, finalist or ultimate winner, please see our “Why Enter?” page. The many benefits are replicated across all international awards programs. If you have any questions about this category, please contact us.