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The SaaS Awards

Friday July 24 2026

The Cloud Awards
The Cloud Awards

SaaS Integrations: How to Ensure Your Tech Stack is Helpful, Not Hurtful

- By Vishal Sunak, CEO of LinkSquares, named in the shortlist for Best Enterprise-Level SaaS in the 2021 SaaS Awards Today, there are specialized applications for everything. As a result, software-as-a-service (SaaS) solutions are reaching into every corner of business. Gartner recently estimated spending on SaaS cloud services could grow to $122.6 billion this year [...]

By |2022-03-09T14:01:26+00:00March 9th, 2022|Thought Leadership|

How to boost your campaign efficiency with predictive analytics

- By Lauren Brudermann, Junior Digital Marketer, nexoya Competition nowadays can be harsh, especially online. Users have an unlimited choice of options and are looking for the most convenient solutions to their needs. Therefore, personalization and customer experience are crucial, and a custom-fit offer is vital. Using predictive marketing analytics allows companies to know [...]

By |2022-03-02T16:36:05+00:00March 2nd, 2022|Thought Leadership|

Data Friction is Killing Businesses; Yours Might be Next!

It’s time to embrace the power of radical simplicity. - By Charles Miglietti, CEO and co-founder of Toucan Toco, shortlisted in the 2021 SaaS Awards. We live in a world that’s powered by data, and virtually every business — from SMBs to multinational corporations — now uses data to drive smarter decision making across their organization. [...]

By |2022-02-28T10:48:39+00:00February 28th, 2022|Thought Leadership|

Decisioning-as-a-Service: Levelling the Financial Playing Field

...and the implication for Local Banks, Start-Up Lenders and Credit Unions. By Kim Minor, Senior Vice President, Marketing at Provenir. To meet and exceed customer expectations, financial institutions of all sizes must have the right technology in place to reduce operational complexity, costs and management overhead, while ensuring agility, scalability and data security. Cloud technologies [...]

By |2024-05-08T14:26:45+00:00February 18th, 2022|FinTech, Futurology, Thought Leadership|

Integrated Applicant Tracking Can Strengthen Your HR Solution

- By Joshua Siler, CEO and Founder of HiringThing. HiringThing won the 2021 SaaS Awards category "Best SaaS Product for Recruitment." Recruiting is the number one workplace challenge of 2021.[1] Finding, hiring, and keeping great employees is costing businesses time and money—according to the Society for Human Resource Management (SHRM)[2], it costs an average of [...]

By |2022-02-16T16:56:26+00:00February 16th, 2022|Thought Leadership|

Are you Ready for the Deskless Workforce Revolution?

By Tara Peters, Strategic Communications Manager with Anthill, finalist of Best SaaS Product for HR at the 2022 Saas Awards From hybrid, to remote, to in-office, where and how we work is changing - or is it? For decades, we’ve relied on the frontline and deskless workers to provide us with the goods and [...]

How BOPIS Technology is Giving Shoppers a Seamless Omnichannel Retail Experience

Offering customers the ability to buy online, pick up in-store became essential during the pandemic, and its technological sophistication continues to evolve - By Stacy Hamer, Vice President of Client Experiences, iQmetrix Of all the retail trends that became essential during the coronavirus pandemic, the Buy Online, Pick Up In-Store (BOPIS) customer journey is [...]

By |2021-12-16T11:10:22+00:00December 16th, 2021|Thought Leadership|

Microsites: Changing the Shape of Enterprise Communication

- By: Wendie Michie, CEO of Zoomforth Introduction Outside of work, digital communication is commonplace, whether you’re scrolling through your newsfeed, uploading photos to Instagram, perfecting your dance moves via TikTok or watching cute cat videos on YouTube. We have come to expect our digital information to be visual, well laid out, easy to navigate, [...]

By |2021-12-09T17:11:25+00:00December 9th, 2021|Thought Leadership|

Why Marketers Are Adopting Cybersecurity Tech

- By: Kerry Coppinger | Manager, Brand Marketing  When cybersecurity technology first went to market, it was considered something only information security officers, information technology leaders, and corresponding teams needed to concern themselves with. It was commonly used by highly technical departments at the most advanced organizations. It was seen as technology that addressed the [...]

By |2021-11-24T15:02:08+00:00November 24th, 2021|Thought Leadership|

The Cloud: Making Taxes Less Taxing on Businesses and Governments Alike

- By Lisa Holmquest, VP, Customer and User Experience at Sovos Taxes are taxing. American small businesses report spending more than 80 hours per year on taxes, while enterprises have dedicated in-house and external accounting teams to handle the load. Yet with each passing year, our tax system only gets more convoluted. For example, the [...]

By |2024-05-08T14:27:06+00:00November 17th, 2021|FinTech, Thought Leadership|
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