What is a cloud CRM solution?

Successful candidates will demonstrate a reliable solution for the management of marketing, sales, and customer care; case study materials are not essential, but may be applicable for this award.

A cloud CRM (Customer Relationship Management) solution is a software application or platform that helps businesses manage and streamline their customer interactions and relationships. It is hosted in the cloud, which means the software and data are stored and accessed over the internet instead of being installed on local servers or computers.

Cloud CRM solutions provide a centralized system for businesses to store and manage customer-related data, such as contact information, communication history, sales opportunities, support tickets, and more. These solutions are designed to enhance customer engagement, improve sales and marketing effectiveness, and drive overall customer satisfaction.

Here are some key characteristics and benefits of a cloud CRM solution:

  • Centralized Customer Database: A cloud CRM solution offers a centralized database where businesses can store and access customer data from anywhere, as long as there is an internet connection. This allows teams to have a comprehensive view of each customer, enabling personalized interactions and better understanding of customer needs.
  • Contact Management: Cloud CRM solutions provide features for managing customer contacts, including storing contact details, tracking communication history, and organizing contacts into segments or groups for targeted marketing campaigns.
  • Sales and Opportunity Management: These solutions often include functionality for tracking sales opportunities, managing pipelines, and forecasting. Sales teams can efficiently track leads, manage deals, assign tasks, and collaborate with team members to drive sales effectiveness.
  • Marketing Automation: Many cloud CRM solutions integrate marketing automation capabilities, enabling businesses to automate marketing campaigns, track campaign performance, and nurture leads through targeted communications. This streamlines marketing processes and helps convert leads into customers.

Overall, a cloud CRM solution enables businesses to centralize and streamline their customer-related activities, leading to improved customer relationships, increased sales productivity, and enhanced business efficiency. The cloud-based nature of these solutions offers the advantage of accessibility, scalability, and reduced IT infrastructure and maintenance costs.

Previous recognition for Cloud CRM Solution of the Year

For a broader understanding of this Cloud Awards category, we have gathered examples from previous winners, finalists, and shortlistees which impressed the judging team with their innovative cloud CRM solutions.

Winner of The Cloud Awards 2022-2023 for the Cloud CRM Solution of the Year

Lead Judge Matthew Gregory, said:

The Cloud Awards judges were impressed to see that Databook understand that buying behavior is changing. Buyers are looking for value and substantial immediate business impact. Databook enables its users to change and adapt their sales approach accordingly with minimal effort through its relevant business information feeds. We were really impressed by your submission, Databook. Congratulations on your award. 

Shortlistee of The Cloud Awards 2021-2022 for the Cloud CRM Solution of the Year

SugarCRM provides a centralized database where businesses can store and manage customer information, including contact details, communication history, and other relevant data. It enables businesses to have a comprehensive view of their customers and track interactions effectively.

SugarCRM offers tools to track and manage sales opportunities, pipeline stages, and forecasting. Sales teams can track leads, manage deals, collaborate with team members, and generate accurate forecasts for better sales performance.

Winner of The Cloud Awards 2021-2022 for the Cloud CRM Solution of the Year

Lead Judge James Williams, said:

“Klaviyo consistently achieves what every customer wants — significant and measurable RoI. It connects entrepreneurs and business owners directly with their customers, reducing reliance on familiar “big tech” platforms. Its rapid growth and diverse user base impressed us at The Cloud Awards and Klaviyo is a worthy winner in a tough category.”

Finalist of The Cloud Awards 2022-2023 for the Cloud CRM Solution of the Year
Act! is a well-known provider of CRM (Customer Relationship Management) software, designed to help businesses effectively manage their customer relationships, sales processes, and marketing activities in a cloud-based environment.

Act! provides a centralized database where businesses can store and manage customer contacts, communication history, and other relevant information. It enables businesses to maintain a complete and up-to-date view of their customers, helping to personalize interactions and improve customer satisfaction.

A strong entry for the Cloud CRM Solution of the Year category should have:

  1. Customer Service and Support: Cloud CRM solutions often incorporate features for managing customer support tickets, tracking service requests, and providing a centralized knowledge base. This helps businesses deliver timely and efficient customer service, leading to improved customer satisfaction.
  2. Analytics and Reporting: Cloud CRM solutions offer reporting and analytics tools to gain insights into customer behavior, sales performance, marketing effectiveness, and other key metrics. These insights help businesses make data-driven decisions and optimize their strategies.
  3. Scalability and Flexibility: Cloud CRM solutions are scalable, allowing businesses to easily add or remove users, storage, and functionality based on their evolving needs. They also provide flexibility in terms of accessing the system from different devices and locations, supporting remote and mobile work environments.

Next Steps to Enter The Cloud Awards

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Since 2011, The Cloud Awards been helping organizations across the globe gain the recognition they deserve for market-leading innovation in the cloud computing and software sectors.

For a detailed breakdown of all the benefits you receive as an awards entrant as either a shortlistee, finalist or ultimate winner, please see our “Why Enter?” page. The many benefits are replicated across all international awards programs. If you have any questions about this category, please contact us.