Augmented Reality at the Shelf: A New Era for Retail Data Collection

By Alexandra Fiallos, Associate, Digital Marketing and Gergő Kujbus, Senior Director of Product Management at Trax Retail. Trax Retail were finalists in the 'Best Use of AI in Retail and eCommerce' award at The 2025 AI Awards. The In-Store Data Gap Retail shelves are in constant motion. Product placements [...]