Who should enter the ‘Best SaaS Product for Product Analytics’ category?

Through providing increased visibility into users’ interactions with a product, product analytics software provides essential, actionable metrics and insight. Extra credit will be given to vendors who can demonstrate the innovation and power of their software, whether through detailing various key metrics, or providing transformational case study material.

A Software-as-a-Service (SaaS) product for product analytics is a platform or tool that helps businesses collect, analyze, and gain insights from data related to their products or services. It focuses on tracking and measuring user behavior, product usage, and performance metrics to make data-driven decisions and improve the overall product experience. Here are some key features commonly found in SaaS products for product analytics:

  • Data Collection: These tools typically provide mechanisms to collect data from various sources, such as web or mobile applications, APIs, or third-party integrations. They track user interactions, events, and behaviors within the product to gather valuable insights.
  • Event Tracking: SaaS products for product analytics allow businesses to define and track custom events that are relevant to their specific products. These events could include user actions like clicks, page views, form submissions, feature usage, or any other meaningful interactions.
  • User Segmentation: They offer the ability to segment users based on different criteria, such as demographics, user roles, behavior patterns, or customer journey stages. This segmentation enables businesses to analyze user groups separately and gain insights into how different segments interact with their product.
  • Funnel Analysis: These tools often include funnel analysis capabilities, which allow businesses to track and optimize user flows within the product. Funnel analysis helps identify bottlenecks, drop-off points, or areas of improvement in the user journey, allowing businesses to optimize conversion rates and user engagement.

Previous recognition for ‘Best SaaS Product for Product Analytics’

For a broader understanding of this SaaS Awards category, we have gathered examples from previous winners, finalists, and shortlistees which impressed the judging team with their SaaS products for product analytics.

Winner of the 2023 SaaS Award for Best SaaS Product for Product Analytics

Quote from Lead Judge Yagnik Suchak

“Congratulations on winning The SaaS Awards’ Product Analytics category, GSDCost! Your innovative approach to digitizing costing and capacity forecasts in the fashion industry is truly remarkable. Your commitment to sustainability and fair wage standards is meritable. Your work will undoubtedly drive positive change and set new industry benchmarks. Well done and best wishes for continued success from everyone at The SaaS Awards!”

Winner of the 2022 SaaS Award for Best SaaS Product for Product Analytics

Quote From Lead Judge –  Christopher Southall 

The remarkable service Intelligent Reach provides its users with a wealth of useful product data from all of the sales channels they engage in. The SaaS Awards were truly taken aback by how comprehensive and potent the provided solution is. The performance viewer, when used in conjunction with content experimentation and other modules, enables businesses to identify underperforming items and provide explanations for why they are underperforming, which is a very unique capability. Well done, Intelligent Reach! 

Finalist for the 2023 SaaS Award for Best SaaS Product for Product Analytics

Trevor is a self-service analytics platform that provides the tools and, crucially, the support for whole teams to get answers from, and make use of, their data without writing code. Trevor is used predominantly
by product, operations, sales and marketing teams who typically don’t know SQL but increasingly rely on more and more data to do their jobs effectively.

Finalist for the 2023 SaaS Award for Best SaaS Product for Product Analytics

ChurnZero is a SaaS company that specializes in customer success and customer engagement for subscription-based businesses. While ChurnZero primarily focuses on customer retention and reducing churn, it does offer product analytics features to help businesses analyze and optimize their product usage.

ChurnZero allows businesses to track how customers are adopting and engaging with their products. It captures data on feature usage, login frequency, and overall product utilization. This information helps identify areas where customers may be struggling or not fully utilizing the product’s capabilities.

A strong entry for the Best SaaS Product for Product Analytics category should include:

  1. User Behavior Analytics: SaaS products for product analytics provide analytical capabilities to understand user behavior patterns and trends. These analytics may include cohort analysis, retention analysis, session analysis, heatmaps, or user flow visualizations. They help businesses understand how users engage with the product, which features are most popular, and where improvements can be made.
  2. Reporting and Visualization: These tools offer reporting and visualization features to present the collected data in a meaningful and digestible format. Businesses can generate customizable reports, dashboards, charts, or graphs to monitor key metrics, identify trends, and share insights with stakeholders.
  3. Integration and Data Export: SaaS products for product analytics often provide integrations with other tools and platforms, such as customer relationship management (CRM) systems or marketing automation platforms. They also offer options to export raw data or integrate with business intelligence (BI) tools for advanced analysis.
  4. Strong Customer Support and Training: The product should provide excellent customer support and training resources to ensure that businesses can fully leverage its capabilities. This includes responsive support channels, comprehensive documentation, online tutorials, and training sessions.
  5. Proven Track Record and Customer Success Stories: A strong entry should demonstrate a proven track record of success, with case studies, testimonials, and customer success stories highlighting the tangible benefits and positive outcomes achieved by businesses using the product.
  6. Innovation and Future Roadmap: The product should showcase a commitment to innovation and continuous improvement. This can be reflected through regular updates, feature enhancements, and a clear roadmap that aligns with evolving industry trends and customer needs.

By including these factors and features in an entry, a SaaS product for product analytics can make a strong case for being considered among the best in its category.

Next Steps to Enter The SaaS Awards

To enter this SaaS Awards category, or any other category in The SaaS Awards, please follow these three simple steps:

  • Download the entry form. Open up the ‘SaaS Awards Simple Form’ document.
  • Complete your form. You only need to complete the form once, even if entering multiple SaaS Awards categories.

  • Submit your entry. Head to the ‘Submit Now’ section on our website, select ‘The SaaS Awards’ and the category/categories you are entering from the list, upload your form and any other materials you would like the judges to review, and process your fees.

The SaaS Awards is a program from The Cloud Awards. Since 2011, we’ve been helping organizations across the globe gain the recognition they deserve for market-leading innovation in the cloud computing and software sectors.

For a detailed breakdown of all the benefits you receive as an awards entrant as either a shortlistee, finalist or ultimate winner, please see our “Why Enter?” page. The many benefits are replicated across all international awards programs. If you have any questions about this category, please contact us.