What is a SaaS product for email marketing?

Email marketing is a huge growth area within SaaS, with many smaller or niche SaaS companies offering competitive services in the space. The judges will want to be shown how the winning SaaS offering gives its users a competitive advantage in a fairly ubiquitous industry.

A SaaS product for email marketing is a web-based software platform that provides businesses with tools to create, manage, and automate their email marketing campaigns. These products typically offer features such as email list management, email design and customization templates, automation workflows, A/B testing, analytics, and reporting. They may also integrate with other marketing tools such as CRM software, social media platforms, and landing page builders. SaaS products for email marketing should include:

  1. Email design and customization: A good SaaS product for email marketing should provide users with easy-to-use tools to create and customize emails. This may include drag-and-drop email builders, pre-designed templates, and tools to customize fonts, colors, and images.
  2. Email list management: The software should allow businesses to manage their email lists and subscriber information. This includes tools for adding new subscribers, segmenting lists based on user behavior or other criteria, and tools to manage unsubscribes.
  3. Automation workflows: Automation workflows allow businesses to automate their email campaigns based on triggers, such as user behavior or time-based events. For example, a welcome email could be automatically sent to new subscribers, or a follow-up email could be sent to users who have abandoned their shopping cart.
  4. A/B testing: A/B testing allows businesses to test different versions of their emails to see which performs better. This may include testing different subject lines, content, or call-to-action buttons.

Previous recognition for Best SaaS Product for Email Marketing

For a broader understanding of this SaaS Awards category, we have gathered examples from previous winners, finalists, and shortlistees which impressed the judging team with their innovative SaaS products for email marketing.

Winner of The SaaS Awards 2022 for the Best SaaS Product for Email Marketing

Quote From Lead Judge –  James Williams 

Everest by Validity offers a powerful email marketing solution, demonstrating manifold successes in that most critical area of email marketing – deliverability. This is what set it apart in a hotly-contested category as worthy of the final winners’ accolade. Well done to the team from the SaaS Awards.” 

Finalist of The SaaS Awards 2022 for the Best SaaS Product for Email Marketing

Email Campaign Creation: Tools to create and design email campaigns with customizable templates, drag-and-drop editors, and rich media capabilities. This allows users to create visually appealing and engaging email content without needing extensive design skills.

Automated Email Workflows: The ability to set up automated email workflows triggered by specific events or actions, such as registration, birthdays, or upcoming events. This ensures timely and personalized communication with parents and guardians throughout the childcare journey.

A strong entry for the Best SaaS Product for Email Marketing category should include:

  • Analytics and reporting: The software should provide businesses with insights into the performance of their email campaigns. This includes metrics such as open rates, click-through rates, and conversion rates.
  • Integration with other marketing tools: The software should be able to integrate with other marketing tools, such as CRM software, landing page builders, and social media platforms.
  • Deliverability and compliance: The software should ensure that emails are delivered to subscribers’ inboxes and comply with email marketing regulations, such as GDPR and CAN-SPAM. This may include features such as list hygiene tools, spam testing, and compliance checks.

In addition to these features, a strong entry for this category should also have excellent customer support, with responsive and knowledgeable support teams available to help businesses troubleshoot any issues they may encounter. Finally, it should offer a competitive pricing model that meets the needs and budgets of businesses of all sizes.

Ready to enter this category? Please remember to:

Download the forms
• Select the rights awards program and category/ies
• Submit according to the deadline
• Include all supplementary materials on your application

Why Enter The SaaS Awards?

The SaaS Awards is the sister program of The Cloud Awards and The Cloud Security Awards. Since 2011, we’ve been helping organizations across the globe gain the recognition they deserve for market-leading innovation in the cloud computing and software sectors.

For a detailed breakdown of all the benefits you receive as an awards entrant as either a shortlistee, finalist or ultimate winner, please see our “Why Enter?” page. The benefits are the same across all three international awards programs.

Pictured here are the team from FastSpring, winner of a SaaS Award for “Best SaaS Product for E-Commerce/Online Shopping.”

Do you have any questions regarding the Best SaaS Product for Email Marketing category? Would you like to nominate a category for The SaaS Awards? Please contact us.