By Andreea Andrei, Marketing and Business Administration Executive at The Cloud Computing and SaaS Awards

In simple terms, cloud computing means renting IT components instead of purchasing them. Instead of investing heavily in databases, software and hardware, companies choose to use their computing power over the internet or the cloud and pay for it as they use it. These cloud services now include, but are not limited to, servers, storage, databases, networking, software, analytics, and business intelligence.

In other words, the definition of cloud computing is to offer services through the connectivity and large scale of the Internet. Cloud computing democratizes access to international level software resources, as it is a software application that serves various clients. Multilocation is what differentiates cloud computing from simple outsourcing and older application service provider models. Today small businesses have the ability to harness the power of advanced technology in a scalable way.

Now let’s explore the reasons why cloud computing will constitute the future of businesses:

1. Accessibility

Ever since the COVID-19 pandemic started, accessibility, alongside remote services, was crucial for many businesses to progress. As a consequence, its importance has notably increased and became a trend in many areas worldwide. Thus, enhanced accessibility permitted access to previously inaccessible applications or desktop information. Accessibility today means accessing your data from anywhere on the globe as long as you have an internet connection. Using cloud services, companies can update, edit and access information as partners, employees and clients. 

In addition, accessibility entails real-time connections:

  • Employees can collaborate together from different places at the same time;
  • Customers can interact and receive real-time support through customer services from anywhere;
  • Workforce altogether is impacted with greater flexibility and opens doors to many opportunities entailed in remote services.

2. Speed

Speed is one of the factors that works across multiple levels. Firstly, using cloud computing services will decrease the low-latency of on-site premises, leading to higher customer satisfaction as well. Secondly, the speed for disaster recovery is now quicker, cloud services offering fast recovery solution for many circumstances. Speed is overall a beneficial tool of cloud, as it increases productivity, revenue and avoids altering the brand reputation. 

When working with hardware and software on-premises, it is often necessary for the organizations themselves to update, upgrade and modernize it. That not only comes at a cost, but also involves additional work time, which cloud-computing services spares it by having a valuable speed and time-efficient tactics.

3. Cost

Cloud services reduce cost on multiple levels within firms, being, for many businesses in many sectors, one of the top reasons to move to off-premises. Although it may be a concerning subject to move your business to cloud, it is important to take into consideration the ROI. Thus, going off-premises will save time (as mentioned above) and, of course, money for projects and other implementations. Another benefit is that most of the cloud services have pay-as-you-go features, meaning you will be able to spend exactly on what you need from the cloud. The pay-as-you-go feature is available for cloud storage as well, so you and your clients pay for the exact space you need and, ultimately, this results in lower costs and higher returns.

Another great advantage is that it frees companies from having to spend a lot of money on the purchase and maintenance of equipment. Nowadays, it is no longer necessary to invest in hardware, offices, payment for services or the construction of a data center in order for a company to function and develop, which implies great savings.

4. Security

One of the main concerns for both individuals and organizations is the security of their information. Data breaches and other cyber crimes can wreak havoc on any business regardless of its size. Cloud computing offers highly advanced security features that ensure information is well protected. Features like granular permissions can restrict access to sensitive data. Likewise, cloud storage providers are responsible for implementing protection for their platforms and the information they process, such as authentication procedures, user access control and data encryption.

5. Sustainability

When talking about sustainability, reducing your organization’s carbon footprint alongside a green approach to technology is expected. With the current state of the environment, organizations are responsible for investing in solutions that provide real sustainability. Opting for a cloud-based technology approach allows your business to reap the sustainability benefits of cloud computing.

By moving to a leading cloud platform, you will significantly reduce your carbon footprint. Combining green energy, higher server utilization, and other best practices, cloud providers allow you to perform the same tasks with a substantially lower carbon footprint than on-premises solutions. Amazon and Microsoft studies estimate a carbon footprint reduction of 88-98% for cloud versus on-premises equivalents.

Although it is a new technology, cloud computing continues on a path of unstoppable growth. Both at the level of technical innovation, and in the newly offered business solutions.
The future of cloud computing is nowadays linked to many companies that, to a lesser or greater degree, have incorporated it into their activity. Since cloud computing has such great presence in the business sector, each novelty or functionality developed is received with expectations of growth or improvement of current processes.
Thus, it can be seen that the cloud has already proven itself. However, there is still plenty of potential to untap, the factors presented above proving that will be unleashed in the near future.