Augmented Reality: How a Sunglasses Brand is Throwing Shade on Competitors

Case study: Vince Cacace, CEO of augmented-reality-for-ecommerce firm Vertebrae, tells the story behind sunglasses brand goodr -- and explains how they use the latest in smart AR technology to boost sales. When Stephen Lease was training for a marathon, he was ready to go -- carrying his waistband of water bottles, headphones, and metal sunglasses [...]