Five Lessons Marketers Can Borrow from the Ever-Expanding Subscription-Based Model

By Theresa McEndree, CMO, Recurly, winner of Best Cloud Payment, Finance or Billing Solution category at The Cloud Awards 2022-2023.Core to our job as marketers is a need to better understand our customers, in addition to expanding our customer base, driving sales and building deep-rooted loyalty. That hasn’t changed, despite ever-increasing customer expectations compounded by [...]