Four Customer-Centric Metrics to Drive B2B SaaS Retention

By Abby Hammer, Chief Customer Officer, ChurnZero Did you know that reducing customer churn by 5% can increase profits from anywhere between 25% to 125%? B2B SaaS companies that prioritize their customers’ health and wellness – and not just their acquisition – build their business’s endurance and strengthen its long-term valuation. But “good” customer [...]