customer churn metrics | The Cloud Awards, SaaS Awards & Security Awards

Finance Transformation: Debunking Common Misconceptions to Jumpstart the Journey

By Dominick Fatibene, Finance Industry Principal, Senior Product Marketing Manager at Workiva - Winner of Best SaaS Product for Management Accounting and Budgeting in 2021 SaaS Awards The unpredictability and rapid pace of change during the pandemic forced many organizations to accelerate innovation and tackle transformation head on. Transformation continues to be a hot topic [...]

Four Customer-Centric Metrics to Drive B2B SaaS Retention

By Abby Hammer, Chief Customer Officer, ChurnZero Did you know that reducing customer churn by 5% can increase profits from anywhere between 25% to 125%? B2B SaaS companies that prioritize their customers’ health and wellness – and not just their acquisition – build their business’s endurance and strengthen its long-term valuation. But “good” customer [...]