7 SaaS Marketing Practices to Scale Your Business by Nailing your ICPs

By Prathima Inolu, Director and Chief Designer of Divami Design Labs, shortlisted for the Best UX / UI / Design in a SaaS Product and Best Enterprise-Level SaaS Product categories at The SaaS Awards 2022 When scaling a SaaS business, marketing is one of the most critical areas. How can you make your product or service [...]

By |2023-01-31T14:03:03+00:00January 31st, 2023|Case Study, Industry Chatter, SaaS|

Why Healthcare Needs AI: Analytics Tools Safely Optimize Capacity and Improve ROI In Many Equivalent Industries

  By Sanjeev Agrawal, President & COO at LeanTaaS, finalist of Best SaaS Product for Healthcare at the 2022 SaaS Awards To say that the healthcare industry faces intensifying challenges is an understatement. Mounting financial pressures, an ongoing nursing shortage, increasing barriers to patient access, and staff burnout are just a few of them. Over [...]

By |2023-01-26T14:12:04+00:00January 26th, 2023|Case Study, Futurology, Industry Chatter, Machine learning|

The 5 KPIs Every Product-Led Leader Should Be Tracking

By Todd Olson, CEO and Co-founder of Pendo, shortlistee of Best SaaS Product for Product Analytics at The 2022 SaaS Awards A shift in the way software companies think about their product has occurred in recent years. Companies have realized that putting their product at the center of their go-to-market strategy can unlock an amazing [...]

By |2023-01-17T15:14:09+00:00January 17th, 2023|Case Study, Industry Chatter, SaaS, Thought Leadership|

How Natural Language Processing Solves Healthcare’s Dirty Data Problem

By Steven Lang, Senior Vice President of Sales, SyTrue, shortlisted for Best SaaS Product for Healthcare at 2022 SaaS Awards The healthcare system is built on a foundation of massive, disorganized, messy “photo albums” of data that depict patients’ stories throughout their medical histories. Too often, these stories become garbled and confused, preventing an accurate [...]

By |2022-11-28T14:03:36+00:00January 10th, 2023|Case Study, Futurology, Industry Chatter, SaaS|

The Breakthrough of Technology

Businesses have been shaped by technology in many different ways, opening up new opportunities and providing simpler options across all industry sectors. According to Wikipedia, technology is: The application of knowledge to reach practical goals in a specifiable and reproducible way. Technology categories There is a hierarchy that divides technologies because they are not independent of one another: Fundamental [...]

Big Data Is Emerging as a Tool to Help Drive Ancillary Revenue in the Hospitality Industry

By President and CEO of RealTime Reservation, Shawn Tarter, shortlisted for Most Agile / Responsive SaaS Solution of the Year and Best SaaS Product for Catering and Hospitality categories at 2022 SaaS Awards One of the most prominent tools that hotels, resorts, and others in the hospitality industry are increasingly utilizing is big data and analytics [...]

By |2022-11-23T10:42:20+00:00January 3rd, 2023|Case Study, Futurology, Industry Chatter, Thought Leadership|
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