How End-User Trust is the Lynchpin to Cloud Adoption in Both the Public and Private Sectors

- By: Dave Rusconi, Sr. Vice President of Cloud Operations at Accela While many industries were already shifting toward greater SaaS adoption pre-COVID, the pandemic has given governments a much needed push to further embrace the cloud. The cloud really isn’t that different in the public and private sectors. There may be a bit less [...]

By |2022-03-17T15:13:16+00:00March 17th, 2022|Case Study, Thought Leadership|

SaaS Integrations: How to Ensure Your Tech Stack is Helpful, Not Hurtful

- By Vishal Sunak, CEO of LinkSquares, named in the shortlist for Best Enterprise-Level SaaS in the 2021 SaaS Awards Today, there are specialized applications for everything. As a result, software-as-a-service (SaaS) solutions are reaching into every corner of business. Gartner recently estimated spending on SaaS cloud services could grow to $122.6 billion this year [...]

By |2022-03-09T14:01:26+00:00March 9th, 2022|Thought Leadership|

How to boost your campaign efficiency with predictive analytics

- By Lauren Brudermann, Junior Digital Marketer, nexoya Competition nowadays can be harsh, especially online. Users have an unlimited choice of options and are looking for the most convenient solutions to their needs. Therefore, personalization and customer experience are crucial, and a custom-fit offer is vital. Using predictive marketing analytics allows companies to know [...]

By |2022-03-02T16:36:05+00:00March 2nd, 2022|Thought Leadership|
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